ELIE SAAB LAUNCHES ITS FIRST PRECOLLECTION
ELIE SAAB is launching its first precollection, for the Spring-Summer 2012 Resort season. This new collection is the most recent in the brand’s development strategy and which follow a first Ready-to-wear collection launched in 1998 and a first accessories collection in 2005. This year also sees the launch of ELIE SAAB’s first fragrance, which will be available in the market as of the forthcoming Haute Couture week in Paris.
The first ELIE SAAB precollection will focus on more casual silhouettes such as dresses, twinsets and tops which will be made of lightweight fabrics such as silk chiffon, but also jersey and a large selection of knitwear.
The collection’s looks have a simpler, easier feel to them, while retaining the ELIE SAAB’s brand DNA: femininity, elegance, refinement, attention to detail. Also Bodycon silhouettes prevail, delicately finished with lace, chiffon, and delicate embroideries.
For the Spring-Summer 2012 Resort season, the collection offers a wide colour palette: greige, blush, cerise and red; chartreuse, turquoise, teal blue and black. A colour block theme dominates the jersey looks, while colourful stripes appear on the knitwear silhouettes.
The entry price level of this precollection will be more accessible than that of the main ready-to-wear collection.
The first ELIE SAAB precollection reinforces the designer’s presence in the luxury ready-to-wear industry. This new line will provide a greater choice of ELIE SAAB designs to the brand’s sophisticated local and International clients, showcasing more commercial silhouettes, on top of the shoes, bags, and jewelry already available.
ELIE SAAB’s unique designs are worn by an international clientele, including royals and celebrities. The brand’s continued global development of the product range as well as geographical expansion through opening of stores in major cities and capitals around the world such as Beirut, Paris, London and most recently Dubai, have been essential for the brand’s extension.