ELIE SAAB TO OPEN FIRST STORE IN ASIA
During the third week of January 2012, ELIE SAAB will open its first store in Asia, in Hong Kong’s prestigious Landmark Mall in the Central district.
With multi-brand stores already carrying the label in Indonesia, Taiwan, Singapore and China, the new ELIE SAAB boutique will reinforce the brand’s presence in Asia, and target the region’s sophisticated local and international clientele. The store will showcase the elegant designs Elie Saab is renowned for: ready-to-wear dresses, evening gowns, shoes, bags and other accessories from the latest collections, as well as stocking the brand’s first fragrance, ELIE SAAB Le Parfum.
Elie Saab’s unique designs have long attracted an international clientele, one that counts royals and celebrities amongst its customers. ELIE SAAB’s planned global expansion and opening of stores in major cities around the world - such as in Paris, London, Dubai, and Beirut - and now Hong Kong, has been essential to meet the increased demand on the brand. It is part of the Group’s strategy to expand worldwide retail presence, with other new stores opening in major cities prior to the end of 2012.
In line with the design of the four other ELIE SAAB boutiques, the interior of the Hong Kong store will introduce a new concept of lighting, interior design and fixtures. Codes present throughout all the ELIE SAAB stores will be maintained: travertine stone, wood and leather furniture, to create a distinctive and luxurious shopping experience. Elie Saab, who has a passion for architecture and interior design, drew on the best of his creative sensibilities, to personally reflect the ELIE SAAB signature: fusion of simplicity, luxury and modernism.