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29.02.2012

ELIE SAAB OPENS FIRST BOUTIQUE IN ASIA

ELIE SAAB has opened its first store in Asia, in Hong Kong’s prestigious Landmark Mall in the Central district. 

With multi-brand stores already carrying the label in Indonesia, Taiwan, Singapore and China, the new ELIE SAAB boutique reinforces the brand’s presence in Asia, and target the region’s sophisticated local and international clientele. The store showcases the elegant designs Elie Saab is renowned for: ready-to-wear dresses, evening gowns, shoes, bags and other accessories from the latest collections, as well as stocking the brand’s first fragrance, ELIE SAAB Le Parfum. 
 
In line with the design of the four other ELIE SAAB boutiques, the interior of the Hong Kong store  introduces a new concept of lighting, interior design and fixtures. Codes present throughout all the ELIE SAAB stores will be maintained: travertine stone, wood and leather furniture, to create a distinctive and luxurious shopping experience. Elie Saab, who has a passion for architecture and interior design, drew on the best of his creative sensibilities, to personally reflect the ELIE SAAB signature: fusion of simplicity, luxury and modernism.